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affiliate marketing to me is essentially , demonetization of word-of-mouth , marketing it's a person or a marketer , getting a commission in exchange for , referring a product or service to , another customer affiliate marketing has , changed tremendously over the past , decade as the Internet's evolved and the , number of channel shave evolved , everything from social to email etc , we'vie seen people very novice beginners , kind of give it a go and start sending , emails out and to today where people are , building entire audiences around , specific industries and they're becoming , experts around those particular niche , markets so we're seeing influence rs , evolved that are recommending products , and services that are not their own but , they're other companies but people go to , them to get that information affiliate , marketing is one of the most efficient , forms of advertising because you're only , paying out you're only giving that , affiliate marketer a commission when a , cell has already been made from the , affiliates perspective it's fantastic , for them because they may not be capable , of building a product's product or , offering service but what they're good , at is building audiences and selling , other people's products